2007 Luchador Shiraz El Diamante

I chose this Southern Australian red wine purely on the label design (and because it’s a red, of course). It’s got a very eye catching label, which always peaks my curiosity. Many times with wines that have interesting labels, I wonder if the label design is based on the quality and personality of the wine, or if the people who are making it feel the need for something eye catching because it tastes terrible and they’re afraid no one will buy it with a boring label.

So based on my very unethical approach to choosing this particular bottle of wine, I can say that I believe this eye catching label design was chosen because otherwise no one would be purchasing it. It wasn’t the worst wine I’ve ever had, but it definitely was far from the best. It’s fairly acidic & tart  in flavor. It didn’t have much scent. The finish was sharp, with some lingering flavors, though I’m not sure what the flavors were. I won’t be purchasing this wine again.

$18/bottle retail

★★★★ I’m rating it a 4